CA4IT Video Blog To Discuss Technology, Business & Accounting

Today we are launching a new video blog that will discuss issues in technology, business and accounting.  This blog will be hosted by Andrew Wall and will be posted on a weekly basis.  if you have any suggestions for content or would like to appear on the blog, please contact Andrew @ a.wall@ca4it.com.

My Father and mentor, George Wall, founded this National Association of Chartered Accountants in 1984. It’s my pleasure to announce that at this time, it’s both our wish that I assume an even greater role in our company, while continuing to serve our growing client base.

For those of you that do not know me personally, I have worked full time in our family business since 1999, when I graduated from the University Of Western Ontario with A Bachelor of Arts degree. Shortly after graduation, I had an opportunity to further my education and assist in the development of a very unique bookkeeping product.  In order to play an active role in this project I had to return to upgrade my B.A.  from a “Bugger All” to something more applicable! So I enrolled and subsequently graduated from the Information Technology Institute with a degree in Applied Information Technology. I then began working with David Bolivar to develop what is now known as ca4it’s “Easy-as-Abc”  product.  The Accounting knowledge garnered during the development of this product gave me my first taste of the expertise my father has acquired over decades of working with small business. Likewise, over the past several years, I have significantly expanded on my base knowledge by working in as many facets of the family business as I could:  From marketing – to initial consultations – to file production – to review meetings – and everything in-between.

While working for ca4it, I  learned how to reduce income tax for our clients by maximizing what can be considered as business expenses, using some unique tax approaches, and by being able to benchmark or analyze each clients expenses versus our large database of client expenses.
I have learned that the primary responsibility of a value added accountant is to be my clients “net worth manager” and to measure my success by how much I have helped my client increase their personal net worth. And most importantly I have learned that there is nothing more rewarding than helping a small business man or woman to establish, grow and maximize the financial rewards of being self employed.

As I move closer to completing my CMA designation and taking over my father’s legacy, I know that my success will depend largely on my ability to blend my accounting knowledge, my technical expertise and the invaluable business skills handed down to me from my father.  My personal goal is to ensure that the ca4it brand remains synonymous with comfort, knowledge, integrity and value. CA4it has developed  a variety of tools that facilitate these goals including our custom bookkeeping apps, Our Audit representation protection, and our benchmarking application. I plan to utilize and improve on these great tools to ensure our clients expectations are not only met, but exceeded.
I look forward to meeting you personally.
Andrew Wall

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