Did you know that’s all you’ve got to get hired? That’s right. 60 seconds. Here’s why:

A job interview is your invitation to sell yourself in ’60 second sound bites’ to a potential employer. That’s not a lot of time to knock someone’s socks off and get offered the job. That’s why you’ve got to act fast – and smart – using a technique called ‘The 60 Second Sell’ so you can ace your next jobinterview.

A successful 60 Second Sell has several aspects to it: clarity, relevance and confidence, among others – but you need to aim for brevity first. Your goal during an interview is to offer no more than a 60 second answer to each question while observing all of the above qualities in your response.

Use The 60 Second Sell over and over again over the course of a job interview. Use it to demonstrate your strengths and describe how you will fulfill your employer’s needs. Use it to present yourself as a problem solver and an asset to the company. It’s the key to your interview success.

Statistics show that your interviewer will formulate their first impression within the first 10 seconds of meeting you. And they will likely make up their mind to hire you – or not – within the first 60 seconds of your job interview. A positive first impression will rarely result in a no-hire, and vice-versa. First impressions count. You should too – be counting, that is – up to 60, over and over again.

One common mistake job candidates make, usually due to nervousness, is to ramble. I guarantee that talking about little Jenny’s baseball acumen or what you ate for breakfast will successfully: a.) Bore the pants off your interviewer, and b.) Not get you the positive results you’re after.

A word of advice – actually two: stay sharp. When an interviewer asks the oh-so-popular and ever-dreaded question: “Tell me about yourself-” (and believe me, they will ask) don’t go on about a.) Your college football team (they don’t care if you were the star quarterback), b.) How horribly frustrated you are at your current position or c.) How your immediate supervisor’s incessant post-nasal drip (especially threatening when he’s leaning over you) is making you think of outrageously nasty things to do with paperclips and duct tape.

What to do instead?

Read next interview coach article: Don’t sink! Swim with ‘The 60 Second Sell’ in a Job Interview

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