Though the subject of how your brain functions may seem like it’s a detour from getting you hired, let me assure it most certainly is not: in fact, it’s at the very core of it. Now that we’re on the same page and you understand the basic dilemma of all predominantly left-brained individuals, let’s focus on the first task at hand: Getting the Job You Want.

Marketing yourself or Getting the Job You Want is a skill. Most individuals just assume that they already know everything there is to know about it, and then wonder why they‘re having trouble getting hired or landing their ideal contracts. The truth is, the competition out there is fierce – and if you want to get hired over the next guy (or lots of guys rather), your approach has to be well thought out, professional and expertly executed.

Marketing yourself wisely is the process of identifying all the components that make up the ‘package’ called YOU, then identifying the channels of distribution necessary to bring YOU to the attention of your intended recipient. Part 2: Closing the Deal means being successful in the interview process with all that it entails, and landing or getting the job you want.

Remember, marketing is not selling and vice versa: if you don’t do the right prep work that includes the right kind of research, gathering your marketing materials and planning your strategy appropriately, you won’t be able to ‘sell yourself’ to a potential employer effectively, no matter how qualified you are for the job. The key is that interview success is a skill that needs to be learned just like any other. You wouldn’t assume that just because you can hit a baseball, that you can bat a thousand without knowing the rules of the game – so why would you assume that you can ace an interview just because you may have the right qualifications for the job you’re seeking?

The good news is, anyone can learn how to market themselves successfully and ace any interview, but it will take time and effort.

To view other videos in the “Marketing You” Video Series about marketing yourself to employers and recruiters please view Introduction to Marketing You,  Success and Creative Visualization, 60 Second Pitch,  Job Interview Tips, Resume Writing and Resume Cover Letters videos.The next Video In this series is the Interview Tips- Right Brain versus Left Brain Dynamics- Video 4.

You may also want to download one of our Marketing You FREE E-books or visit our vast Resources Section including Tax Tip Videos and the Interview Coach articles.