zone Benchmarking Process. What Is Competitive Benchmarking


At CA4IT  we believe that small business and IT firms should have access to the same level of accounting service as larger firms.


We have created a network accounting firms with just that focus, small business, IT Professionals and other Knowledge Workers. CA4It throught it’s member firms has been providing excellent accounting services to IT start-ups, Knowledge Workers, IT Professionals, IT Consultants and Project Managers for over 25 years now.


Knowledge Workers, small business and IT firms are often quite isolated from their competition and have difficulty in establishing benchmarks for performance. Working from home or in remote locations leaves them wondering sometimes about efficiency, profit, and levels of service in the rest of the industry. These small firms or individuals need some benchmarks to determine their performance level.


At CA4IT we have amassed a great deal of data on many Canadian small businesses and IT firms. We can take a snapshot of the industry to establish some benchmarks to determine how revenues and expenses compare with others in the same business segment.


Benchmarking is an important business tool to help small business determine their task risks and opportunities.


At CA4IT we can help you compare your performance metrics to industry averages and industry medians.   This benchmark will pinpoint areas that are below average.  This allow member firms to quickly narrow in and ask relevant questions to determine if you have missed out on valid deductions that you may not be aware off.  On the flip side the benchmark will also identify situations where you are above average.  Alerting our member firms to areas that need greater documentation to ensure that if you are audited we are prepared to defend these above average deductions. 


Our sophisticated approach to benchmarking also allows us to determine if your firm’s performance is different for valid reasons or not. Because we can draw on so much information from IT Professionals and small business firms similar to your own, we can have a profound understanding of the business sector in which you operate.


If you are interested is seeing  how you’re performing compared to others in the same business sector please feel free to book a free no obligation consultation. That one call could make the difference between success and bankruptcy. Your business…is our business!